January 15, 2024
REI, an outdoor recreation equipment store with nearly 200 stores nationwide, is finally coming to the Coachella Valley. The company announced it will be opening a 25,000 sq. ft. location at the River in Rancho Mirage, in the space that was previously occupied by Forever 21. The space has been vacant for four years since Forever 21 vacated this location.
The store is scheduled to open in the summer of 2024 and is one of 10 stores REI is planning to open this year across the country. The Rancho Mirage location will include a full-service bike shop with on-site mechanics.